Same formula, new look!

This Illuminating Primer is ideal for creating a radiant glow with subtle shimmer. The weightless silky formula is great for all skin types. This primer fills in fine lines and refines your complexion. Prime and let dry to enjoy makeup that blends smoothly and lasts all day!

e.l.f. clean means we go above and beyond EU Cosmetic Regulation and FDA requirements by voluntarily removing more than the required 1,600 ingredients.

All e.l.f. products are Vegan and Cruelty Free.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!