Rimmel London Kind & Free Collection

Welcome to the clean face of beauty! We invite you to join us in making the world a better place, starting with better choices in makeup. Kind & Free™ is a clean makeup range offering the quality formulas you expect from Rimmel, made with the highest standard of care for you and the environment. Complete with face, eye, and nail color essentials, Kind & Free™ is here to push us forward in the movement for positive beauty.

The name says it all. Kind & Free™ represents our new chapter in clean beauty, centered around expanding access to clean products for everyone. And we’re not stopping there. Kind & Free™ is built on our commitment to celebrating beauty diversity, bold individuality and self expression.

Join the clean face of makeup, let’s get behind this.

BE KIND, BE FREE, BE YOU.

5 products

  •   Rimmel’s Kind and Free Skin Tint Foundation is designed to create a smooth, unified...

    £9.49 GBP
    £9.49 GBP

  • Discover buildable, dewy coverage with the Rimmel Kind and Free Hydrating Concealer. This concealer helps...

    £7.99 GBP
    £7.99 GBP

  • Vegan & clean plant based formula that delivers on shine, gloss and rich pigment while...

    £5.99 GBP
    £5.99 GBP

  • Introducing its first ever clean beauty line, Rimmel’s Kind and Free Clean Mascara boasts a...

    £9.99 GBP
    £9.99 GBP

  • Introducing its first ever clean beauty line, Rimmel's Kind and Free Pressed Powder works to deliver...

    £6.99 GBP
    £6.99 GBP