- Choose the right shade of primer. For general, everyday use, you want to look for a primer that matches your complexion or is just a tiny bit lighter. This will look the most natural if you forego eyeshadow and just do a liner and it won't alter the shade of your eyeshadow by adding pigmentation.
- Keep in mind that using a tinted primer can affect the look of your eyeshadow. You'll get the truest colour if you stick to a transparent primer or one with very little colour.
- If you're doing a smokey eye or a dark eyeshadow, look for a darker primer to add depth to your look. If you are using multiple colours and really want them to pop, try a white primer.
- Consider colour correcting primer if you have dark circles or want to brighten your eyes. Primers with a yellow or peach cast will neutralise the purples, browns, and "bruise" shades of under eye circles.
- A primer with a little bit of green can neutralise pink or reddish skin.
2. Choose the finish of your primer. Matte primers are great for everyday use, because they tend to last longer and give you a more neutral base for your eye makeup. Even if your skin is not oily, eyelids tend to get a little greasy throughout the day, and the matte finish will help absorb the grease and keep your makeup in place.
Since primer is a base to even out your skin tone, it should really be matte or transparent, rather than shimmery.
- A satin or shimmery finish works when you are wearing no shadow over your primer or plan to use a sparkly eyeshadow. Keep in mind these don't have quite the staying power as a matte primer, and that you shouldn't use a matte eyeshadow over a shimmery primer or it will look off.
- If you have very dry skin, try a gel-based primer or one that illuminates skin.
- Matte primers work with both matte and shimmery eyeshadows--they allow you to add all the shine using the makeup, not the primer.
- Matte primers are especially effective in hot and humid weather, because it will keep the grease and shine under control.
3. Choose the texture of your eye primer. Primers come in gel, cream, liquid, or stick form. The texture of your primer will influence how it feels on your lids and how long it will last. Gel primers usually last the longest and can be worn with all types of eyeshadow. They're great in hot weather and minimising creasing.Cream primers have a mousse texture and are the easiest to find. They work with most eyeshadows and can feel a little heavier on your lids.
- Liquid primers are very lightweight, but are prone to showing creases if applied too lightly. Make sure you thoroughly blend liquid primers into the creases of your eyelids when applying.